DB Export was founded by Morton Coutts in 1958, as a response to Arnold Nordmeyer’s ‘Black Budget’. The beer was conceived as a result of Morton’s belief that one should ‘let nothing come between a man and a great beer’. The original beer (called DB Export Beer) was a full bodied, easy drinking 5.35% lager; it was so good it won the title of Best Beer in the World in 1968. Over the following decades, DB Export’s family grew. In 1987, Export Dry launched and DB Export was renamed Export Gold. Export 33 arrived in 2008, quickly becoming the top selling low carbohydrate beer in New Zealand.
To this day the Export family remains true to the vision of Morton Coutts: ‘export quality’ beer of a standard to rival the best premium lagers in the world, available at a fair price to all.
Export 33: Water, malted barley, sugar*, hops, hop extract
Export Citrus 0.0% (contains gluten): Water, malted barley, sugar*, fruit juice (from concentrate), hops, natural flavours, hop extract, stabiliser (carob bean gum)
Export Gold: Water, malted barley, sugar*, hops, caramel**, hop extract
*Sugar can often be added to beer to add flavour and body. Don’t worry, because this doesn’t mean that the beer is packed with sugars, as most of the sugar is used by the yeast to create alcohol and carbon dioxide during fermentation.
**A dark brown liquid derived from the heating of carbohydrates. Caramel is used to supplement the colour from the malt and it also provides some flavour and mouthfeel.