Tui was first brewed on the banks of the Mangatainoka River in 1889 by entrepreneur Henry Wagstaff who had a passion for great beer and a quality life. For more than 100 years Tui was kept a secret through-out the bars of the Wairarapa and Hawkes Bay until it was released for national distribution in 1998.
Tui also plays a number of positions in this fine nation’s favourite game - rugby. From supplying local clubs with their magic water to getting the nod from the Super Rugby teams as the after match brew, Tui has been shouting for the boys since 1889.
Tui now has a loyal following, a reputation built through a history of brewing quality beer and hard-case advertising such as the hugely successful 'Yeah Right' campaign and successful television commercials. The brand typifies kiwi humour but is equally renowned for brewing great tasting beers Tui East Indian Pale Ale (NZ Best Draught, Brew NZ 2009,10,11), Tui Golden Lager and Tui Dark.