Enjoy Heineken Responsibly

Heineken’s ‘Enjoy Heineken Responsibly’ campaign is a global initiative to inform and educate consumers about the safe and responsible consumption of alcohol. As well as ‘Enjoy Responsibly’ messaging on all Heineken promotional material, the brand also operates an Enjoy Heineken Responsibly area within its website which is full of practical information, advice and useful guidelines about enjoying Heineken responsibly.

DB Breweries brew Heineken under license at its Waitemata Brewery in Auckland. All locally produced beer carries the same responsibility message. We also run localised campaigns aimed at encouraging the safe and moderation consumption of Heineken including anti-drink driving messages over the festive season.