Sponsorship by numbers

For more than 75 years DB has chipped in and supported our most loved sports and cultural
activities through our sponsorship programme.

Checkout our numbers!

9

Super Rugby winning teams, and all four of the 2007 Air New Zealand Cup semi-finalists were sponsored by Tui
The Heineken Tennis Open brought world number1, Roger Federer (2000), and number 2,
Rafael Nadal (2004 and 2005), to New Zealand

100 million

Litres of Export Gold have been enjoyed during DB’s 18-year involvement with New Zealand Cricket

100,000

Sheep shorn so far during our 15 years of involvement in New Zealand shearing events

35,000

Tennis balls smashed across the net during 10 years of the Heineken Tennis Open

12,000

Specialty meals prepared and devoured during the 2007 Monteith’s Beer and Food Challenge

1Commonwealth Games and 2 Olympics – DB was a supporting sponsor of the 1990 Commonwealth
Games in Auckland and Heineken was appointed the Official Beer of the 2000 and 2004 Olympics.
Heineken will again be the Official Beer at the 2008 Olympics in Beijing

New Zealand’s 1st ever million dollar horse race – the DB Draught Classic in 1989 and 1990,
both staged at Ellerslie Race Course and won by the great mare, Horlicks

8


World Squash titles won by Dame Susan Devoy during her sponsorship with Kiwi Lager