Inspiring Good Times – in moderation

Our products are regularly a part of New Zealanders’ good times. But we’re aware of the risks to individuals and society by excessive or inappropriate consumption.

So we encourage everyone to be socially responsible and enjoy alcohol without putting themselves or others at risk. We believe in responsible promotion of our beverage range and we include standard serve/unit size labelling on all our products.

We support initiatives that advocate responsible drinking. For example, we co-sponsor www.drinkresponsibly.co.nz, which is the first platform of an extensive social marketing programme.

When developing our moderation initiatives we believe in meeting with stakeholders and working with partners such as the Association of Australasian Brewers, Alcohol Liquor Advisory Council, and Wellington Liquor Liaison Group to implement solutions.