Advocating responsible consumption
DB Breweries is committed to driving social change around moderate and safe consumption of alcohol
Beer and cider has inspired good times for centuries. The majority of adults enjoy these beverages in moderation as part of their normal healthy lifestyle. However, there are still a decreasing number of individuals who consume too much alcohol, putting themselves and those around them at risk. This is a serious issue facing New Zealand society, the wider industry and our business.
Our aim is to make moderation aspirational. We are committed to responsible commercial communications and product labelling, to innovation in the low alcohol space and to partnerships that highlight the need for social and behavioural. We’re also proud to be a founding member of Cheers!
, the industry-wide responsible consumption brand, born out of the The Tomorrow Project.