Peter Simons

Managing Director

Peter Simons joined DB as Managing Director in August 2017. He is an internationally-oriented business leader with an extensive background in executive management, sales, marketing/trade marketing, logistics, joint ventures and exports.
Prior to DB, Peter worked in a number commercial and management roles within the Heineken Company, including management of joint venture businesses with SAB and Diageo in SA, as GM of Export for Central & Eastern Europe, and most recently as Managing Director of HEINEKEN’s Hanoi-based Vietnamese operating company.
Peter is results driven, pragmatic, passionate about fostering innovation throughout the value chain and developing people to reach their full potential.
He is fully committed to building on DB’s leadership role as a responsible beer and cider producer.
Originally from the Netherlands, Peter and his wife have enjoyed settling in to the Kiwi lifestyle. They’re looking forward to showing New Zealand off to their three adult children when they visit. Outside of work, Peter enjoys the outdoors, from running on the beach, to walking in the forest and cruising through the countryside.
Peter’s choice of beer depends on the occasion; when thirsty, a nice cold Heineken!