DB renews Rekorderlig licensing agreement

Corporate
20 Jan 2023
Rekorderlig Beautifully Balanced Static 1

DB renews Rekorderlig licensing agreement

DB has re-signed the licensing agreement for Rekorderlig with Swedish parent company Abro for a 25-year term. Having held the NZ licence for Rekorderlig for around a decade already, this new long-term agreement demonstrates DB’s commitment to the cider category and ensures Kiwi consumers can continue to enjoy the premium Swedish cider they know and love.

 

Stocked in a wide range of the New Zealand's favourite outlets, the Rekorderlig range currently includes:

  • Rekorderlig Strawberry-Lime
  • Rekorderlig Watermelon-Strawberry
  • Rekorderlig Forest Berries
  • Rekorderlig Passionfruit-Lime
  • Rekorderlig Raspberry Lime
  • Rekorderlig Ultra Berry
  • Rekorderlig Ultra Passionfruit