A new star in the Heineken line-up
Kiwi low carb beer drinkers can now get their hands on a smooth new premium option with Heineken® Silver hitting bars and retail stores nationwide in the coming month. Perfect for Kiwi beer drinkers who appreciate easy-drinking, low bitterness lagers, this low carb addition to Heineken's iconic line-up is a crisp and refreshing lager that is 99% carb free and has only 88 calories per bottle.
Heineken® Silver is crafted with malted barley, water, and the legendary Heineken® A Yeast. It's brewed using an ice-cold lagering process at -1° C to create a smooth and refreshing taste, without a bitter finish, while staying true to Heineken's passion for quality and commitment to premium ingredients.
Heineken® Silver is set to take centre stage as a premium option in the low carb lager category in New Zealand, a segment that currently makes up 16% of NZ total beer market.
“The popularity of low-carb beer has grown 22% over the past year and accounts for 16% percent of overall supermarket and off-licence sales. In New Zealand, we anticipate the low carb category to grow to be 25% of the beer market in the next five years,” says Cormac van den Hoofdakker, Senior Marketing Manager, DB Breweries.
“Heineken® Silver is crafted to meet the needs of a new generation of beer drinkers with a lower-carb, lower-calorie recipe, making it the perfect choice for sipping at concerts, sporting events, or any occasion where friends gather to enjoy all of life's flavour,” says van den Hoofdakker.
The crisp and refreshing lager joins the legendary portfolio on tap in your favourite venues from this week, and in grocery and liquor stores in 330ml bottles from next month.