DB Breweries is rolling out a portfolio of zero alcohol beer on tap across New Zealand, following the success of a pioneering trial that solved one of the biggest barriers to serving zero alcohol beer through traditional hospitality draught systems. The initiative reflects DB’s focus on supporting the growing moderation movement and helping hospitality customers respond to the way New Zealanders are choosing to drink and socialise.

The nationwide rollout will begin in selected venues from September, with 300 venues expected to be ranging a zero tap by the end of the year.

The activity follows a New Zealand-first pilot launched earlier this year, which tested new technology designed to pour ice-cold zero alcohol beer on tap without freezing in the lines. Conducted at Auckland venues Empire Tavern and Moretons, the trial delivered strong consumer feedback, consistent product quality and sales that exceeded expectations.

DB Managing Director Peter Hart says the success of the trial marks the beginning of a significant shift in how no alcohol beer is experienced in New Zealand.

"Until now, consumers choosing zero alcohol beer have had a different experience from everyone else at the table. Our ambition is simple. If someone chooses zero alcohol, they should still be able to enjoy the same freshly poured pint, in the same venue, as part of the same social occasion. This is about socialising without compromise," says Hart.

“The market remains challenging, but this is a clear example of focusing on the areas we can control. Consumer preferences are changing, and we are investing in innovation that responds to those shifts while creating value for venues and customers.”

The rollout will introduce New Zealand's most comprehensive zero alcohol beer portfolio on tap, including Heineken 0.0, Export Zero and the new Monteith's Zero Pale Ale. The craft zero option expands the range available to consumers seeking more choice, while showcasing how far zero alcohol brewing has evolved in delivering flavour and quality.

The rollout builds on growing consumer interest in low and no alcohol products. DB estimates the New Zealand zero alcohol category is growing by around 10 percent annually, despite limited availability on tap until now, with Heineken 0.0 currently the country's leading zero alcohol beer brand. Hart says the initiative is part of a broader shift in how hospitality venues cater to changing consumer preferences.

"We're seeing more people choose moderation at different moments in their lives, but they still want to be part of the occasion. Choosing not to drink alcohol shouldn't mean opting out of social experiences or comprising on quality and flavour,” says Hart.

"Looking at international trends and the response to our trial, we believe New Zealand is moving toward a future where a zero alcohol beer tap is a normal part of every bar. That is good for consumers, good for venues and good for the way Kiwis choose to socialise.”